More than essentials

For many women facing hardship, something as simple as a well-fitting bra or a bar of nourishing soap can make an incredible difference – not just meeting a basic need, but restoring confidence, dignity, and self-worth. That’s why Support the Girls exists: to empower vulnerable, disadvantaged, and isolated women and girls with access to professionally fitted bras, essential products, and the support needed to lead healthy, fulfilling lives.

Through Shopify donations at checkout, customers of Australian Natural Soap Company are helping make this impact possible, having paid-forward over $2,000 worth of product to date. By paying-it-forward, they’re not just providing soap, they’re offering a small luxury that brings comfort and joy to women who need it most.

A professional bra fitting can be life-changing. A simple bar of beautifully crafted soap can turn an everyday routine into a moment of self-care. These small acts of kindness – made possible through the generosity of businesses and their customers – have a ripple effect, helping women regain confidence and a sense of normalcy in difficult times.

One woman who received support shared just how much this meant to her:

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This is the power of paying it forward. You’re not just providing essentials, but ensuring that every woman feels valued and supported.

If you're a Shopify business looking to amplify the good Support the Girls is doing, add our app to your store and help make an even greater difference.

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