Shop with dignity

As we navigate through these trying times, more and more families find themselves struggling to make ends meet. From unexpected expenses to the rising cost of living, finances can become a significant source of stress. That's why initiatives like New World Brookfield's pay-it-forward campaign are essential in supporting those in need.

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Running from April 17th to May 14th, customers can pay-it-forward at the checkout of New World Brookfield to feed families in need through the Ōtūmoetai Social Supermarket. All donations will be matched by New World Brookfield, and the funds will be used to stock the Social Supermarket shelves with groceries. It's a generous initiative that has already received tremendous support from the community, with over $1,000 paid-forward on the first day.

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The Ōtūmoetai Social Supermarket operates on a point system, allowing families to shop for what they need, rather than receiving pre-set food bank-style bags. It's a system that not only provides essential items but also empowers families by giving them the choice and dignity to shop for their own groceries. For many families, it's a lifeline that makes a significant difference during tough financial times.

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With so many families in need, initiatives like the Ōtūmoetai Social Supermarket and New World Brookfield's pay-it-forward campaign are essential in supporting communities. It's a reminder that even small acts of kindness can make a significant impact.

To be a part of this initiative, head here to see how it works and the impact so far. Together, we can make a difference and support those in need.