A new sense of dignity

If you've been following our journey for a while, one of the things you've heard us talk about is that we've had to redefine our understanding of "needs" over our journey. What originally started as a focus on food, clothing and shelter, has become about those things and so much more. For example, the need for access to dental care, beauty treatments, cleaning products and hair cuts. Goods and services that not only meet physical needs, but emotional needs too.  In fact, things like beauty treatments and haircuts are some of the items requested most by our charity partners.

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If you're new to the GoGenerosity community, then some context might help here. We exist to amplify the great work that charities do by giving them access to the goods and services they really need. This happens by giving businesses a way for their customers to pay-it-forward at the point of sale to produce and distribute goods and services to their chosen charity. This model allows businesses and their customers to be part of making a difference in their local community by contributing small amounts often and helps reduce operating costs for charities.

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One of our favourite stories recently came from the legends at the Salvation Army in Tauranga. Davina and The Salvation Army team had been building a relationship with a Tauranga man* struggling to find work. Through the generosity of Forty Thieves Barbers and their customers, this man was able to receive a free haircut in preparation for an upcoming interview.

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We all know a fresh cut is a good thing, but what has blown us away is the impact a small amount of pampering can have on the mental health of our community. The man was so thankful to The Salvation Army, the Forty Thieves team and their customers for giving him a new sense of dignity.

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"Hi Deb! You asked for some feedback on my haircut with Ali. My whole experience with Ali was great! He is a very, very, nice person and a very good barber as well! It was well worth the effort to cycle over and have such a great experience with Ali. Thank you!"

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My whole experience with Ali was great! He is a very, very, nice person and a very good barber as well! It was well worth the effort to cycle over and have such a great experience with Ali. Thank you!"

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Isn't it a beautiful thing that by simply being generous in small amounts often (a dollar or two a few times a week) we get to be part of making a big difference in someone else's life 🙏

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Want to join us in paying-it-forward for a better future? Check out our partner directory below 👇

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* GoGenerosity will often not name people for privacy purposes.