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You don’t have to look far to see the impact of Cyclone Gabrielle. Our social feeds, news stories and even the speed of couriers and prices in the supermarket all tell a story of the devastation left in its wake.

Every day we learn of something or someone else who has been affected, with stories we’d never wish on anyone, let alone our own backyard.

The one bright light in times like this is the heartwarming way New Zealanders come together. People from all over the country have looked for ways to help those who have lost their homes and belongings. Charities such as the Red Cross have been working tirelessly to provide assistance to those in need.

To help them provide help in the way it’s most needed, Red Cross and other charities have asked for monetary support. This ensures that they have the resources needed to provide critical assistance to those in need in a timely manner.

Nothing Naughty, a Kiwi healthy snack, supplements and food company, was drawn to help meet this need. Through adding pay-it-forwards to their website, they gave their customers an easy way to add a small amount to their total bill. 

Health-concious Kiwis responded, and Nothing Naughty recently paid-forward $1000 to Red Cross New Zealand Disaster Relief Fund.

The Red Cross has been using these funds to provide the likes of psychosocial support, door-to-door needs assessments across Auckland, Northland, Tairāwhiti, the Coromandel and Hawke’s Bay, delivering critical supplies, supporting clean up, and more.

The cyclone may have caused devastation, but it has also brought out the best in the New Zealand community. The way people have come together to help each other through this difficult time is a testament to the resilience and compassion of the country's people. As the cleanup efforts continue, it is clear that the spirit of community and kindness will continue to shine through.

If you want to help, you can head to Nothing Naughty’s website here and pay-it-forward in your cart.