Shopify Giving Supporting Aotearoa’s Youth

Grassroots charities across New Zealand, like Kura Kai, are transforming communities through acts of kindness. This year, their first-ever Christmas Bag Campaign delivered 500 thoughtfully packed pēke (bags) to 31 high schools across the country. 

These pēke (bags) offered much-needed support to rangatahi (youth) and their whānau (families) during exam season and the festive holiday period.

This incredible effort was made possible by their generous business partners like Nothing Naughty. With customers paying-it-forward through our Shopify giving app, Nothing Naughty was able to donate their tasty protein-packed products to the pēke, providing nourishment and joy to students at a time when they need it the most.

As the Kura Kai team shared:

Shopify giving powered by GoGenerosity enables businesses and their customers to make a difference by paying it forward. Look out for it when you’re shopping online as every donation directly impacts initiatives like Kura Kai, making stories like this one possible

For Nothing Naughty, their support didn’t just fill pēke; it helped rangatahi feel seen, valued, and supported as they navigated a busy and challenging time of year. 

A huge thank you to Nothing Naughty and their customers for championing the spirit of generosity. Together, we’re proving that Shopify giving can empower communities and create a brighter future — one act of kindness at a time.